Shinola

We are very excited to support and feature Shinola, a Detroit-based company that produces American-made watches, bicycles, leather goods, and journals. At the time of the company’s founding in 2011, no American watchmaker had produced watches at scale since the late 1960s. The decision to base the company in Detroit derived both from a desire to make watches in the United States and from a strategic decision to anchor operations in a unique city with an established and unshakable reputation as an industrial leader.

The Shinola name was chosen for the brand when the World War II era colloquialism, “You don’t know sh*t from Shinola,” surfaced in a conversation. Unexpectedly, the joke generated a serious discussion about restoring the Shinola brand. The company’s headquarters and watch factory are housed within the College for Creative Studies (CCS) on the fifth floor of the Alfred A. Taubman Building in Detroit, a former automotive research lab.

Shinola Watches are produced in small batches, built in Detroit. Watches displayed on our site are available while supplies last and cannot always be re-ordered as many pieces are one of a kind.

    • Shinola It doesn’t need bells and whistles — it is the bell and whistle. The Bedrock is our first dress watch. Only the most essential details were incorporated, then refined. Slim construction drove the minimalist design, allowing the timepiece to slide effortlessly underneath your finely tailored sleeve. The clean Midnight Blue dial is set with[.....]
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    • Shinola It doesn’t need bells and whistles — it is the bell and whistle. The Bedrock is our first dress watch. Only the most essential details were incorporated, then refined. Slim construction drove the minimalist design, allowing the timepiece to slide effortlessly underneath your finely tailored sleeve. The clean black dial is set with applied[.....]
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    • Shinola It doesn’t need bells and whistles — it is the bell and whistle. The Bedrock is our first dress watch. Only the most essential details were incorporated, then refined. Slim construction drove the minimalist design, allowing the timepiece to slide effortlessly underneath your finely tailored sleeve. The clean Forest Green dial is set with[.....]
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    • Shinola The Birdy has the world on a string. This playful, yet powerful evolution of a classic features all the signature Shinola details like a bold dial, in white, coin edge bezel and wire lugs — but keeps life interesting with a modern, thin natural double wrap leather strap. It’s a tale of epic proportions,[.....]
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    • Shinola The Birdy has the world on a string. This playful, yet powerful evolution of a classic features all the signature Shinola details like a bold lunar dial, in white, coin edge bezel and wire lugs — but keeps life interesting with a modern, thin bourbon leather strap. It’s a tale of epic proportions, alternative[.....]
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    • Shinola Inspired by the Dust Bowl of the 1930s and the homesteaders who weathered the storm, The Black Blizzard titanium wristwatch is an emblem of the American spirit, a willingness and determination to overcome adversity. Features of The Black Blizzard include a sapphire crystal, Super-LumiNova printed dial details, sport 3 eye chrono, solid titanium case[.....]
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    • Shinola A classic watch with a modern twist. The Canfield is our first watch built using a top loaded case construction for a larger face and clearer view ­— showcasing a refined minute track and slim, diamond-cut hands. From the coin edge bezel and neatly framed date window to the sophisticated three-link stainless steel bracelet,[.....]
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    • Shinola A classic chronograph with a modern twist. The Canfield Chrono is our first watch built using a top loaded case construction for a larger face and clearer view ­— showcasing a refined minute track and slim, diamond-cut hands. From the coin edge bezel and neatly framed date window to the smooth Dark Cognac leather[.....]
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    • Shinola We don’t believe in cutting corners, we believe in celebrating them. A modern take on a classic design, The Cass introduces the elegant square shape to our collection. Petite in size but bold by nature, this stainless steel case features railroad tracking and a refined pumpkin crown. The Milky White Opaline dial with sub[.....]
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    • Shinola Feminine charm cannot be manufactured, but this is pretty close. The Gail is a model of strength and beauty. Timeless features and intricate details underscore this modern watch — named for Emily T Gail, celebrated founder of the “Say Nice Things About Detroit” movement. The silver opaline guilloche dial is accentuated with railroad tracking.[.....]
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    • Shinola Inspired by Emily T Gail, the founder of 1970’s movement “Say Nice Things About Detroit,” our new feminine timepiece, The Gail, symbolizes the timelessness and innate beauty of Detroit. Featuring a guilloché texture dial, our chic coin edge bezel and a mother of pearl cabochon set in the crown, this watch was designed and[.....]
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    • Shinola Feminine charm cannot be manufactured, but this is pretty close. The Gail is a model of strength and beauty. Timeless features and intricate details underscore this modern watch — named for Emily T Gail, celebrated founder of the “Say Nice Things About Detroit” movement. The white Mother of Pearl guilloche dial is accentuated with[.....]
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    • Shinola A versatile watch that can easily be dressed up or down, The Guardian watch has all the defining traits of a Shinola timepiece – wire lugs, signature screw-down crown, soft surfaces, and a simple, beautiful dial – in a brand new rounded square shape. Named for the iconic building that sits at 500 Griswold[.....]
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    • SHINOLA EXCLUSIVE. A versatile watch that can easily be dressed up or down, The Guardian watch has all the defining traits of a Shinola timepiece – wire lugs, signature screw-down crown, soft surfaces, and a simple, beautiful dial – in a brand new rounded square shape. Named for the iconic building that sits at 500[.....]
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    • Shinola Built to last, and named accordingly, every detail of The Runwell was engineered with an obsessive focus to ensure the highest possible quality. The Argonite 1069 high-accuracy movement is the powerful motor behind this Slate Blue dial and sub-second. The polished stainless steel case is accentuated by a classic pumpkin crown while Largo Tan[.....]
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    • Shinola Built to last, and named accordingly, a timepiece built for life from the finest components available in the world. Features include a sapphire crystal, solid stainless steel case with screw down crown, all fixed to a ocean blue leather strap. Two hands and remote secondhand sweep are driven by Shinola’s Argonite 1069 high-accuracy quartz[.....]
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    • Shinola Built to last, and named accordingly, a timepiece built for life from the finest components available in the world. Features of The Runwell include a sapphire crystal, Super-LumiNova printed dial details, and a solid stainless steel case with screw down crown. Two hands and remote secondhand sweep are driven by Shinola’s Argonite 1069 high-accuracy[.....]
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    • Shinola Built to last, and named accordingly, every detail of The Runwell was engineered with an obsessive focus to ensure the highest possible quality. The Argonite 1069 high-accuracy movement is the powerful motor behind this Cool Gray dial with sunray finish and sub-second. The polished stainless steel case is accentuated by a classic pumpkin crown[.....]
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    • Shinola Built to last, and named accordingly, a classic timepiece assembled from the finest components available in the world. Features of The Runwell include a sapphire crystal, Super-LumiNova hands, and a solid stainless steel case with screw down crown. Three hands and date indicator driven by the Argonite 715 high-accuracy quartz movement. From the laser-etched[.....]
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    • Shinola The Runwell Sport Chrono. Hand assembled and built for action. Features include a sapphire crystal, Real Carbon Fiber dial, Super-LumiNova printed dial details, Argonite 5050 high-accuracy quartz movement that drives the hours, minutes, date indicator, stopwatch function, and multiple subdials, a solid stainless case. Premium sport components include a black turning topring and rubber[.....]
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    • Shinola Rubber meets wrist with The Runwell Chrono 48mm. Features include solid titanium case, an increased 20 ATM depth rating, sapphire crystal, Super-LumiNova printed dial details, 3 eye chrono, blue rubber strap, turning top ring bezel and screw down crown. The Runwell has been engineered with an obsessive focus to ensure the highest possible quality.[.....]
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