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Kevin Main Jewelry Diamond Guide

As purveyors of only the finest artisan jewelry, we understand the importance of making the right choice when shopping for a diamond. Please give us a call any time as we are always happy to go over the complex details of choosing a diamond over the phone or in person.

There are a few basic things you can learn when searching for a diamond that will not only unlock the mystery of the diamond’s quality, it will help you understand the diamond’s value. So lets start with the four C’s:

Diamond - Color | Clarity | Cut | Carat

Diamond Color In most diamonds, the term actually refers to the absence of color. The less color in the stone, the more desirable and valuable it is. Some of these differences are not visible to the naked eye, but directly impact the overall quality and price of the stone.

Diamond Clarity This measures the amount, size and placement of internal 'inclusions,' and external 'blemishes.' Grades run from 'Flawless,' with virtually no imperfections, to 'Included,' which contain a significant number of imperfections.

Diamond Cut This does not refer to a diamond's shape, but to the proportion and arrangement of its facets and the quality of workmanship. The amount of brilliance, sparkle and fire in a diamond is determined by cut. Grades range from 'Excellent' to 'Poor.'

Diamond Carat This measurement refers to a diamond's weight. Generally speaking, the higher the carat weight, the more expensive the stone. Two diamonds of equal carat weight, however, can have very different quality and price when the other three Cs are considered.

Check out these concepts in action with this short video---Behind the scenes at the Hearts on Fire diamond cutting facility:

Raw Diamonds vs. Perfectly Cut Diamonds

At Kevin Main Jewelry, we are huge fans of Hearts on Fire who continues to change the face of the diamond industry by offering a truly unique product.

What is a raw diamond?

The answer seems pretty straight forward. After all, when we think about the word “raw,” we think about things that are un-processed and free of modification. We think about a raw diamond thats fresh from the earth, untouched by the skilled hands of a diamond cutter and that is exactly what a raw diamond is.

In a proper diamond cutting factory, the raw stones are skillfully processed over time by the hands of many men and women. Each diamond cutter has a specific job title that coincides with each step of the process. The first stage is when the raw crystal is split into the best shape for cutting by a “cleaver” or a “sawyer,” the broken pieces are then given their outline shape by a “bruter,” the facets are then added by a “faceteer” and the final finish is added by a “polisher”. The result—a crystal clear cut diamond, like the ones you might see in today’s mainstream engagement jewelry.

What is a Hearts on Fire Diamond?

HEARTS ON FIRE So what makes a Hearts on Fire diamond different anyways? Quite a few things actually, but below we listed the most important differences:

RARE AND UNIQUE DIAMOND QUALITY At Hearts On Fire, they use a minuscule fraction (less than one tenth of one percent) of the world's most transparent and knot-free crystals, resulting in the maximum amount of light captured, scintillated, and reflected in a diamond. When you begin with the best Mother Nature has to offer, you are guaranteed the best results.

THE HIGHEST MANUFACTURE STANDARDS With a precise selection of the rarest diamond crystals, their master craftsmen then cut and polish at 100x magnification, while the rest of the industry only operates at 10x magnification. To achieve this elite polish and finish, only 400 of the world's master diamond cutters are actually qualified to cut and craft a Hearts On Fire diamond.

A PROPRIETARY DIAMOND CUTTING FORMULA The Hearts On Fire cutting method is a secret as big as the Coca Cola® recipe. With this knowledge, they are able to achieve maximum results and a perfect cut every single time... resulting in perfect symmetry, perfect proportions, perfect polish, and perfect alignment that displays incomparable sparkle and brilliance that you can truly see.

A PHENOMENON OF LIGHT While all other diamonds in the world display partial, imperfect, or sometimes even no patterns of light, a Hearts On Fire diamond captures light in such a perfect way that it reveals eight perfectly symmetrical hearts and Fireburst® patterns every single time, hence their unique Company name. The difference is perfection... it's a difference you actually can see!

What is a Sensational Diamond?

Throughout our online store, you’ll find Hearts on Fire diamonds listed as Sensational Quality. Due to their high-quality cut, which makes color and clarity less of a determining factor, they have simplified the buying process for serialized diamonds in engagement rings by grouping them into one, high-quality diamond category: Sensational. A “sensational” serialized diamond means your diamond is in the near-colorless G, H, I color range with a VS1 to SI1 Clarity.