Give us a call at (805) 547-0662

About Kevin Main Jewelry

We Love What We Do! 

Kevin Main's lifelong passion for creating fine jewelry and providing people with beautiful pieces that commemorate the special moments in their lives is reflected in his craftsmanship and that of the designers represented at Kevin Main Jewelry.  


Custom Design & the Gallery

Kevin Main Jewelry gallery

Kevin Main Jewelry had humble beginnings, opening in 1973 as a small, one-man silver shop in the quaint beachside community of Morro Bay, California. Here, Kevin Main sharpened his skills as a designer, craftsman, and businessman while building his glowing reputation across San Luis Obispo County. In November 1998, Kevin and his wife Kathi decided to expand their business into San Luis Obispo. Today the showroom at Kevin Main Jewelry, with its pristine original hardwood floors and its rustic brick walls, is thriving right in the heart of Downtown San Luis Obispo. Kevin Main Jewelry offers a great selection of Kevin Main original designs crafted by the owner himself, as well as a wide range of pieces by various internationally recognized designers, and features a full-scale repair shop and custom design studio on-site.


The Craft Is in the Craftsman

Kevin  Main Jewelry

Kevin is a self-taught jeweler and craftsman with over 40 years of experience as an artist. His commitment to honest, quality products and service underpins the success Kevin Main Jewelry has found today. Kevin is always seeking ways to make things better and more beautiful, and to evoke a memorable experience in everything he creates. When he’s not working at his jeweler’s bench he is probably tallying miles and memories cycling. His passion for ultra-distance cycling has taken him far and wide throughout the United States and internationally. He also loves to go for walks with his wife Kathi and faithful mascot Bixby the poodle and enjoys playing with his adorable grandkids when they come to visit.


The People Have Spoken

Kevin and Kathy Main Kevin Main Jewelry

Voted “Best Jewelry Store” in the New Times Best of SLO County readers poll 12 years and running, Kevin Main Jewelry is proud to serve the central coast as a fine jeweler specializing in design, custom work, and international designers and pieces. Kevin hand-picked the designers and pieces we feature in our gallery, which includes bridal lines such as Hearts On Fire, Precision Set, Benchmark, and ArtCarved, as well as fashion lines like Marco Bicego, Alex Sepkus, and Alishan. Kevin Main Jewelry is sure to have the perfect engagement ring or gift for your special someone. Please enjoy our website and browse by collection, designer, or style. See something you love? Visit our showroom or make an appointment to try on the pieces that catch your eye.