Shinola is a Detroit-based company that produces American Made watches, bicycles, leather goods, and journals. At the time of the company's founding in 2011, no American watchmaker had produced watches at scale since the late 1960s, with U.S.-based watchmaking relegated to select specialty companies. We are so excited to support and feature this Detroit based product. The decision to base the company in Detroit derived both from a desire to make watches in the United States and from a strategic decision to anchor operations in a unique city with an established and unshakable reputation as an industrial leader.
The name "Shinola" was chosen for the brand when the World War II era colloquialism, "You don't know sh*t from Shinola, surfaced in a conversation. Unexpectedly, the joke generated a serious discussion about restoring the Shinola brand. This is an exceptional company, with and expectional product, doing exceptional things. The company's headquarters and watch factory are housed within the College for Creative Studies (CCS) on the fifth floor of the Alfred A. Taubman Building in Detroit, a former automotive research lab. Heres to someday they'll call Geneva the Detroit of Switzerland!